Resume
Resume
FYI Recruiters, you can easily print this out pressing CTRL + P or find PDF file download link below this message!
FYI Recruiters, you can easily print this out pressing CTRL + P or find PDF file download link below this message!
Tanya Lee
Crafting the ground zero to the tangible visions for B2B/B2C scale-ups to corporates with my multi-disciplinary design superpowers and strong view for digital practicality
Crafting the ground zero to the tangible visions for B2B/B2C scale-ups to corporates with my multi-disciplinary design superpowers and strong view for digital practicality
Amersfoort, Netherlands
Amersfoort, Netherlands
Contact
Tech Stack
Research
Research
Design
Design
Development
Development
Figma
Protopie
Framer
Webflow
Photoshop
Illustrator
Adobe XD
Lotties
Jitter
Figjam
Miro
Hotjar
Maze
Qualtrics
Loom
Post-Its
Zeplin
Front-end Fundaments
Bubble.io
LLM / ChatGPT
Career Journey
Touchpix
Hybrid
Oct 2023 - Present
Veenendaal De-Klomp, Netherlands
UX/UI Designer
Photography
Entertainment
Artificial Intelligence
Served the significant role as a sole designer, leading the design decision for a full-fledged 360 photobooth software experiences for multi-device platforms (Mobile, Tablet and Mirrorbooth) called Touchpix, considering the solutions play a vital role in business scalability and usability standards that leverage the ease of in-app access for the customers.
Touchpix
Hybrid
Oct 2023 - Present
Veenendaal De-Klomp, Netherlands
UX/UI Designer
Photography
Entertainment
Artificial Intelligence
Served the significant role as a sole designer, leading the design decision for a full-fledged 360 photobooth software experiences for multi-device platforms (Mobile, Tablet and Mirrorbooth) called Touchpix, considering the solutions play a vital role in business scalability and usability standards that leverage the ease of in-app access for the customers.
Touchpix
Hybrid
Oct 2023 - Present
Veenendaal De-Klomp, Netherlands
UX/UI Designer
Photography
Entertainment
Artificial Intelligence
Served the significant role as a sole designer, leading the design decision for a full-fledged 360 photobooth software experiences for multi-device platforms (Mobile, Tablet and Mirrorbooth) called Touchpix, considering the solutions play a vital role in business scalability and usability standards that leverage the ease of in-app access for the customers.
Touchpix
Hybrid
Oct 2023 - Present
Veenendaal De-Klomp, Netherlands
UX/UI Designer
Photography
Entertainment
Artificial Intelligence
Served the significant role as a sole designer, leading the design decision for a full-fledged 360 photobooth software experiences for multi-device platforms (Mobile, Tablet and Mirrorbooth) called Touchpix, considering the solutions play a vital role in business scalability and usability standards that leverage the ease of in-app access for the customers.
Leapworks
Hybrid
Apr 2023 - December 2023
Amsterdam, Netherlands
Designer
Marketing
Sustainability
Directed the implementation of digital media brand system and social media content strategy improvement initiatives for B2B acoustic ceiling company such as Rockfon by utilising analytical tools — falcon.io. Coupled with multiple AI powered tools, contributing not only optimised research efforts within a team but the enhanced brand in-action consistency and extensive funnel conversions' opportunities
Leapworks
Hybrid
Apr 2023 - December 2023
Amsterdam, Netherlands
Designer
Marketing
Sustainability
Directed the implementation of digital media brand system and social media content strategy improvement initiatives for B2B acoustic ceiling company such as Rockfon by utilising analytical tools — falcon.io. Coupled with multiple AI powered tools, contributing not only optimised research efforts within a team but the enhanced brand in-action consistency and extensive funnel conversions' opportunities
Leapworks
Hybrid
Apr 2023 - December 2023
Amsterdam, Netherlands
Designer
Marketing
Sustainability
Directed the implementation of digital media brand system and social media content strategy improvement initiatives for B2B acoustic ceiling company such as Rockfon by utilising analytical tools — falcon.io. Coupled with multiple AI powered tools, contributing not only optimised research efforts within a team but the enhanced brand in-action consistency and extensive funnel conversions' opportunities
Leapworks
Hybrid
Apr 2023 - December 2023
Amsterdam, Netherlands
Designer
Marketing
Sustainability
Directed the implementation of digital media brand system and social media content strategy improvement initiatives for B2B acoustic ceiling company such as Rockfon by utilising analytical tools — falcon.io. Coupled with multiple AI powered tools, contributing not only optimised research efforts within a team but the enhanced brand in-action consistency and extensive funnel conversions' opportunities
DEPT
Remote
Oct 2022 - Apr 2023
London, UK
Visual Designer
Lifestyle
Hospitality & Tourism
Marketing
Leveraged conversion opportunities and reduced user confusion by 15% through redesigning purchasing and payment system flows for multiple UK-based F&B brands web applications that met usability best practices, such as Arabica and Ottolhengi.
DEPT
Remote
Oct 2022 - Apr 2023
London, UK
Visual Designer
Lifestyle
Hospitality & Tourism
Marketing
Leveraged conversion opportunities and reduced user confusion by 15% through redesigning purchasing and payment system flows for multiple UK-based F&B brands web applications that met usability best practices, such as Arabica and Ottolhengi.
DEPT
Remote
Oct 2022 - Apr 2023
London, UK
Visual Designer
Lifestyle
Hospitality & Tourism
Marketing
Leveraged conversion opportunities and reduced user confusion by 15% through redesigning purchasing and payment system flows for multiple UK-based F&B brands web applications that met usability best practices, such as Arabica and Ottolhengi.
DEPT
Remote
Oct 2022 - Apr 2023
London, UK
Visual Designer
Lifestyle
Hospitality & Tourism
Marketing
Leveraged conversion opportunities and reduced user confusion by 15% through redesigning purchasing and payment system flows for multiple UK-based F&B brands web applications that met usability best practices, such as Arabica and Ottolhengi.
GojiLabs
Hybrid
Oct 2021 - Jul 2022
Singapore
UX/UI Designer
Lifestyle
Conversational AI
Consumer Products
Conceptualized and designed smart home service features around recipes finding chatbot to enhance personalized cooking experiences for Samsung 'SmartThings' within One UI design system, partnering with remote development team from both GojiLabs and internal Samsung staffs.
GojiLabs
Hybrid
Oct 2021 - Jul 2022
Singapore
UX/UI Designer
Lifestyle
Conversational AI
Consumer Products
Conceptualized and designed smart home service features around recipes finding chatbot to enhance personalized cooking experiences for Samsung 'SmartThings' within One UI design system, partnering with remote development team from both GojiLabs and internal Samsung staffs.
GojiLabs
Hybrid
Oct 2021 - Jul 2022
Singapore
UX/UI Designer
Lifestyle
Conversational AI
Consumer Products
Conceptualized and designed smart home service features around recipes finding chatbot to enhance personalized cooking experiences for Samsung 'SmartThings' within One UI design system, partnering with remote development team from both GojiLabs and internal Samsung staffs.
GojiLabs
Hybrid
Oct 2021 - Jul 2022
Singapore
UX/UI Designer
Lifestyle
Conversational AI
Consumer Products
Conceptualized and designed smart home service features around recipes finding chatbot to enhance personalized cooking experiences for Samsung 'SmartThings' within One UI design system, partnering with remote development team from both GojiLabs and internal Samsung staffs.
TN Incorporation
Hybrid
Mar 2020 - Feb 2021
Bangkok, Thailand
User Experience Designer
Fintech
Consumer Products
Marketing
Led the scalable creation of MyMo 2.0 design system and optimized interfaces solutions for GSB digital banking products across 2 successfuly MVP apps — MyMo 2.0 and SUMO (17.6 million customer base), in the collaboration with cross-functional team, through 1-week sprint practice, resulting 35% increase in retention rate through super-app adoption.
TN Incorporation
Hybrid
Mar 2020 - Feb 2021
Bangkok, Thailand
User Experience Designer
Fintech
Consumer Products
Marketing
Led the scalable creation of MyMo 2.0 design system and optimized interfaces solutions for GSB digital banking products across 2 successfuly MVP apps — MyMo 2.0 and SUMO (17.6 million customer base), in the collaboration with cross-functional team, through 1-week sprint practice, resulting 35% increase in retention rate through super-app adoption.
TN Incorporation
Hybrid
Mar 2020 - Feb 2021
Bangkok, Thailand
User Experience Designer
Fintech
Consumer Products
Marketing
Led the scalable creation of MyMo 2.0 design system and optimized interfaces solutions for GSB digital banking products across 2 successfuly MVP apps — MyMo 2.0 and SUMO (17.6 million customer base), in the collaboration with cross-functional team, through 1-week sprint practice, resulting 35% increase in retention rate through super-app adoption.
TN Incorporation
Hybrid
Mar 2020 - Feb 2021
Bangkok, Thailand
User Experience Designer
Fintech
Consumer Products
Marketing
Led the scalable creation of MyMo 2.0 design system and optimized interfaces solutions for GSB digital banking products across 2 successfuly MVP apps — MyMo 2.0 and SUMO (17.6 million customer base), in the collaboration with cross-functional team, through 1-week sprint practice, resulting 35% increase in retention rate through super-app adoption.
OMSE
Hybrid
Oct 2019 - Feb 2020
London, UK
UI Designer
Restaurants
Marketing
Advocated creative assistance as assigned by OMSE team in ad-hoc tasks including web-based click-and-collect app for UK-based Japanese restaurant services and loyalty program — Itsu (Insider), and other creations such as social media kits and presentation materials driving brand growth and conversion
DEPT
Remote
Oct 2022 - Apr 2023
London, UK
Visual Designer
Lifestyle
Hospitality & Tourism
Marketing
Leveraged conversion opportunities and reduced user confusion by 15% through redesigning purchasing and payment system flows for multiple UK-based F&B brands web applications that met usability best practices, such as Arabica and Ottolhengi.
OMSE
Hybrid
Oct 2019 - Feb 2020
London, UK
UI Designer
Restaurants
Marketing
Advocated creative assistance as assigned by OMSE team in ad-hoc tasks including web-based click-and-collect app for UK-based Japanese restaurant services and loyalty program — Itsu (Insider), and other creations such as social media kits and presentation materials driving brand growth and conversion
OMSE
Hybrid
Oct 2019 - Feb 2020
London, UK
UI Designer
Restaurants
Marketing
Advocated creative assistance as assigned by OMSE team in ad-hoc tasks including web-based click-and-collect app for UK-based Japanese restaurant services and loyalty program — Itsu (Insider), and other creations such as social media kits and presentation materials driving brand growth and conversion
Hard Skills
Simplified UX or design to business communication for stakeholders and engineers
Simplified UX or design to business communication for stakeholders and engineers
Stakeholder Participatory Interview
Stakeholder Participatory Interview
Remote and In-person Agile UX Research
Remote and In-person Agile UX Research
A/B, Usability Testing and Heuristic Evaluation
A/B, Usability Testing and Heuristic Evaluation
Design Systems and UI Kits
Design Systems and UI Kits
Mobile, Web and Interactive TV Prototyping, both non-code and low code development
Mobile, Web and Interactive TV Prototyping, both non-code and low code development
Branding Direction and Concept Generation
Branding Direction and Concept Generation
Workshop Training & Certificate
Interaction Design Foundation (IxDF)
Issued on Feb 2021
Service Design: How to design integrated service
Interaction Design Foundation (IxDF)
Issued on Feb 2021
Service Design: How to design integrated service
Interaction Design Foundation (IxDF)
Issued on Feb 2021
Service Design: How to design integrated service
Interaction Design Foundation (IxDF)
Issued on Feb 2021
Service Design: How to design integrated service
Interaction Design Foundation (IxDF)
Issued on December 2020
Creativity: Methods to design a better products and service
Interaction Design Foundation (IxDF)
Issued on December 2020
Creativity: Methods to design a better products and service
Interaction Design Foundation (IxDF)
Issued on December 2020
Creativity: Methods to design a better products and service
Interaction Design Foundation (IxDF)
Issued on December 2020
Creativity: Methods to design a better products and service
"Work in Progress" by Lancaster University
Issued on Jul 2019
Summer Hackathon
"Work in Progress" by Lancaster University
Issued on Jul 2019
Summer Hackathon
"Work in Progress" by Lancaster University
Issued on Jul 2019
Summer Hackathon
"Work in Progress" by Lancaster University
Issued on Jul 2019
Summer Hackathon
Education
Lancaster University
MA Design Management
Class of 2019
Lancaster, UK
Thesis: The Explorative Study of Gamification for engaging gastronomic contexts
Lancaster University
MA Design Management
Class of 2019
Lancaster, UK
Thesis: The Explorative Study of Gamification for engaging gastronomic contexts
Lancaster University
MA Design Management
Class of 2019
Lancaster, UK
Thesis: The Explorative Study of Gamification for engaging gastronomic contexts
Lancaster University
MA Design Management
Class of 2019
Lancaster, UK
Thesis: The Explorative Study of Gamification for engaging gastronomic contexts
King's Mongkut University of Technology Thonburi
BA Graphic Design
Class of 2016
Bangkok, Thailand
Thesis: The study of Sensory graphic communication through 6 major herbal scents for aromatherapy market in Southeast Asia
King's Mongkut University of Technology Thonburi
BA Graphic Design
Class of 2016
Bangkok, Thailand
Thesis: The study of Sensory graphic communication through 6 major herbal scents for aromatherapy market in Southeast Asia
King's Mongkut University of Technology Thonburi
BA Graphic Design
Class of 2016
Bangkok, Thailand
Thesis: The study of Sensory graphic communication through 6 major herbal scents for aromatherapy market in Southeast Asia
King's Mongkut University of Technology Thonburi
BA Graphic Design
Class of 2016
Bangkok, Thailand
Thesis: The study of Sensory graphic communication through 6 major herbal scents for aromatherapy market in Southeast Asia